Zillow expands home-buying program

Zillow is expanding its direct-to-consumer home-buying program to Riverside County, making it the eighth market nationwide to see the platform — and the first in California.

Zillow Offers, formerly Instant Offers, lets sellers take an offer from the home-buying giant, which then flips the home after some renovations. The program will launch in the Inland Empire city early next year.

Such iBuyer programs are meant to appeal to sellers who need or want to sell homes quickly for cash. Sellers choose their own closing date after accepting an offer, and Zillow arranges a complimentary home inspection before closing.

Zillow piloted the program in Las Vegas and Orlando in May 2017 and has steadily expanded it to markets around the country. Riverside is the first Southern California city to see the program. It’s also operational in Phoenix, Arizona; Atlanta, Georgia; and Denver, Colorado. Zillow plans to launch in North Carolina and Houston, Texas, before it goes live in Riverside.

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