Selling your home is one of the most important steps in your life.
A number of top industry analysts are suggesting that the iBuyer market share (especially with Redfin entering with a 7% fee) may quickly reach at least ten percent. Despite these predictions, a number of “pro status quo” analysts have taken the position that since this type of program hasn’t worked in the past that it will not work today.
Zillow is boosting revenue with its iBuyer program, Zillow Offers. The company’s 2nd quarter earnings report showed $600M of revenue for the quarter, with $240M from iBuyer alone. Thus – Zillow iBuyer accounted for 40% of its total revenue and the program is still in its infancy, as it is one year old.